New Carousels and Rust & Amber Copy, 24 Sept

24 September 2026 · Rewritten after your feedback: plainer, warmer and more British, following the edits you made to the Tomato, autumn and Cook copy. Two things to review: the headline under each carousel card, and fresh copy for the three new Rust & Amber ads. Approve, edit or reject each line, then press Send.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.

Tomato Vine collection carousel Rust Pott collection carousel "What is a refillable candle?" carousel "How to refill your candle" carousel Rust & Amber: three new ads

Tomato Vine collection carousel3 cards · Tomato ad set

Runs in the Tomato ad set alongside the other Tomato ads.

Sends to /collections/tomato-vine-refillable-candle

Main text: your approved Tomato primary 1 ("Pott Candles, hand-thrown in the UK..."), word for word. Card 3 links to the Standard Starter Pack.

Headlines

H1 Pott x Isle of Wight Tomatoes Edited

Card 1 · the collaboration, as it already runs

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H2 The Tomato Vine refillable candle Edited

Card 2

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H3 The Tomato Vine Starter Pack Edited

Card 3 · links to the Starter Pack

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Rust Pott collection carousel3 cards · Seasonal ad set

Runs in the new Seasonal ad set with the other Rust & Amber ads.

Sends to /collections/the-amber-collection

Main text: your edited Rust & Amber primary ("The Rust Pott is here!"), word for word. Card 3 links to the Standard Amber Starter Pack.

Headlines

H1 Limited edition Amber Edited

Card 1

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H2 The Amber refillable candle Edited

Card 2

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H3 The Amber Starter Pack Edited

Card 3 · links to the Starter Pack

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"What is a refillable candle?" carousel6 cards · Seasonal ad set (the Rust Pott is on the cover)

Explains the Pott to someone who has never seen one.

Sends to /

Main text: your approved line "Most candles get burnt, and that’s the end of them. A Pott works differently...", word for word. One ask on the design itself: card 5 opens with "less waste". Pott ads work best leading with what the customer gets, so we would suggest "Costs less over time and means you can enjoy your vessel forever." Card 3 also has a lowercase "give". Your call on both.

Headlines

H1 A candle Pott you keep for years Edited

Card 1

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H2 Handmade in the UK Edited

Card 2

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H3 Lift out the old wax Edited

Card 3

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H4 Then simply choose your next scent Edited

Card 4

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H5 Buy the Pott once, then just refill it Edited

Card 5 · from your autumn edit

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H6 One Pott, endless refills Edited

Card 6 · your homepage line

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"How to refill your candle" carousel5 cards · Everything else ad set

The refill, step by step. It answers the question people ask most in reviews: how do I get the old wax out?

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Main text: your approved line "Buy the Pott once. After that, just refill it. When the wax runs out, sit your Pott in warm water...", word for word.

Headlines

H1 How to refill your Pott Edited

Card 1

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H2 Burn your candle all the way down Edited

Card 2

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H3 Warm water and the old wax slips out Edited

Card 3

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H4 Then simply drop in a new refill Edited

Card 4

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H5 Same Pott, new scent Edited

Card 5

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Rust & Amber: three new ads5 main texts · 5 headlines · Seasonal ad set

For the founder video opening the Amber sample, the Rust Pott unboxing video, and the "out of the kiln" card.

Sends to /collections/the-amber-collection

A rewrite of the Rust & Amber copy from 13 Sept, in your voice. Main text 1 is your own edit, unchanged. The rest follow the changes you made to the Tomato, autumn and Cook copy: written as normal sentences rather than one-line fragments, contractions, "simply" and "your Pott", nothing clever for the sake of it.

Primary Text

P1 · Your edit, unchanged EditedRevised since your edit

The Rust Pott is here! Made with Charlotte Manser and finished in a new burnt orange glaze, the colour of leaves just turned. Each one is thrown by hand, glazed and fired twice, and no two come out quite the same. Inside it, our new Amber candle refill: warm sandalwood, cedar and amber, with a very subtle ginger spice. Buy the Pott once. After that, you only ever buy the candle refill.

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P2 · Buy once, refill EditedRevised since your edit

Buy the Pott once, then simply refill it. The Rust Pott is handmade in the UK and made to stay on your shelf for years. When your Amber candle has finished, sit your Pott in warm water, lift out the old wax and drop in a new candle refill. It takes about a minute. Amber this autumn, and whatever scent you fancy next.

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P3 · The scent EditedRevised since your edit

Our new Amber candle is made for cosy autumn evenings. Warm sandalwood, cedar and amber, with jasmine, lily and a subtle hint of ginger. It smells like autumn, warm rather than sweet. A standard candle refill gives you around 60 hours of burn time. When it’s finished, simply drop in a new refill and keep your Pott for years.

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P4 · The living room, Grand EditedRevised since your edit

Fill your living room with the scent of autumn. Our Grand Amber candle has four wicks and around 70 hours of burn time, so it’s made for bigger rooms. Warm sandalwood, cedar and amber, with jasmine, lily and a subtle hint of ginger. It comes in the Rust Pott, handmade in the UK and glazed a beautiful burnt orange. When the candle runs out, simply refill the Pott and keep it for years.

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P5 · 30,000 people EditedRevised since your edit

Over 30,000 people have switched to Pott. Our candle Potts are handmade in the UK and made to stay in your home for years. When the candle runs out, you just buy a refill. This autumn there’s a new Rust Pott, glazed a warm burnt orange, with our new Amber scent inside.

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Headlines

H1 The Rust Pott is here Edited

from your edit

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H2 Amber, made for cosy evenings Edited

the scent

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H3 Buy the Pott once, then simply refill Edited

the saving

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H4 Limited edition Amber Edited

limited run

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H5 A candle Pott you’ll keep for years Edited

the pottery

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